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A Personal Roadmap to

Emily McLaughlin

Howdy y’all! My name is Emily McLaughlin, and I’m so glad you’re here. As a Texas native, my passion for sports has been deeply rooted in me for as long as I can remember. Along the way, I’ve also discovered a strong passion for digital marketing, as well as roles centered around client management and communication.

My time at the University of Arkansas is something I’ll never forget… WOO PIG! This experience has allowed me to grow in a variety of environments and deepen my love for both sports and marketing. I’m driven by growth and always looking for new ways to make a meaningful impact.

In this portfolio, you’ll find a collection of my work—including projects, my resume, blog posts, and a few personal touches that reflect who I am and what I bring to the table.

I’m excited to connect and have you here! At the end of the day, great marketing is a team sport—so come along and be part of the journey.

 

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My Education

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

  • Major: Marketing
  • GPA: 3.371
  • Graduation: December 13th, 2025
  • Relevant Coursework: Business Foundations, Introduction to Marketing, Management of Organizations and People, Consumer Behavior, Marketing Research, Legal Law of Business, Marketing Management, International Management, Retail Strategy, Strategic Management, Selling and Sales

MASTERS OF SCIENCE IN MARKETING (MSM)

  • Program Start: January 2026
  • Anticipated Graduation: December 2026
  • Relevant Coursework: Digital Marketing, Consumer Behavior/Neuromarketing, Sales Analytics, Marketing Analytics, Negotiations

A Sample of Content

WELCOME TO IT!

Watch this video to experience what kinds of content I'm learning in my graduate school classes!

Arkansas Razorbacks Diamond Dolls

MEMBER AND SOCIAL MEDIA MANAGER

SEPTEMBER 2024 - PRESENT

FAYETTEVILLE, AR

  • Created and managed engaging social media content, driving brand awareness and fostering community interaction through strategic posting and audience engagement

  • Increased engagement on social media platforms by 86% over first three months of earning position

  • Assisted with day to day operations and game day tasks alongside Marketing Department

PLNK Fitness

CLIENT EXPERIENCE AND MARKETING INTERN

MAY 2025 - SEPTEMBER 2025

ROGERS, AR

  • Making sales with confidence while connecting with clients in real time

  • Assisting with planning and production of studio events, pop-ups and community engagement initiatives

  • Executing grassroots marketing and building partnerships with local businesses

  • Gaining real experience in client conversion, campaign strategy, and team execution
Casa Benedetta

RETAIL SALES ASSOCIATE 

MAY 2024 - AUGUST 2024

McKINNEY, TX

  • Provided exceptional customer service by assisting clients with product selections, managing transactions, and maintaining
    an organized and visually appealing sales floor to enhance shopping experience
Dutch Bros Coffee

SHIFT LEAD

MAY 2021 - JUNE 2022

McKINNEY, TX

  • Provided exceptional customer service and maintained a positive attitude throughout the shift.

  • Ensured staff was properly trained on all aspects of their job duties, including safety protocols.

  • Maintained an organized work environment by delegating tasks to staff as needed.

My Work Experience


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