Recent Schoolwork Projects
Below are projects that I have completed in both undergrad and graduate coursework. I hope you enjoy looking through them as much as I did completing them!
Social Nudge Presentation
This project was based off of the book "Nudge" by Richard H. Thaler. We were tasked with creating a social "nudge" to push regular people to follow a social norm or change within the environment.
Blink Audit Presentation
This project was based off of the book "Blink" by Malcom Gladwell. We were tasked with finding a gap within a perception map of a brand and redesigning a portion of their website to fit what they are aiming to be perceived as for their company.
Six Channels of Persuasion
This project was given to me to instruct my fellow classmates on the chapter we were told to read outside of class. I was tasked with analyzing the chapter and creating an activity to help my fellow students understand the chapter better.
"Real Glow Up" Campaign
This project was given to me in my undergraduate digital marketing class. We were given a brand and instructed to introduce a marketing campaign to reach a new target audience that we felt they needed stronger coverage over.